The Roster

Ashton Media authors.

The voices behind the content - operators, chefs, consultants, and analysts sharing real insight for the foodservice and hospitality industry.

Kevin Morrison
Contributor

Kevin Morrison

From college dropout to celebrated restaurateur, Kevin has spent over four decades navigating the hospitality industry, building a multi-concept, multi-unit restaurant company that earned national recognition along the way.

His Mexican concept, Tacos Tequila Whiskey, was named one of the Top 50 New Restaurants in the United States by Bon Appétit Magazine. Today, Kevin channels that experience into Butter Hospitality, supporting the next generation of independent restaurant owners through proven systems and hands-on coaching.

Read Kevin's published articles →
Matt Boyce
Contributor

Matt Boyce

With more than 25 years in sales, leadership development, and HR partnership, Matt Boyce helps foodservice, hospitality, and distribution teams perform at their best.

Matt spent over eight years at Sysco Canada, most recently as Director of Sales Training & Development, leading national sales training and leadership development initiatives. Today, he works with sales and service leaders to strengthen team execution and build performance cultures.

Read Matt's published articles →
Mike Kostyo
Contributor

Mike Kostyo

Mike Kostyo is a Vice President at Menu Matters and one of the foodservice industry's most recognized trendologists and researchers. He holds an MA in Gastronomy from Boston University.

He spent over a decade at Datassential as Associate Director and Trendologist, tracking trends, flavors, and consumer shifts across North America. His work has been featured in the Wall Street Journal, USA Today, Bloomberg, and on the Food Network.

Read Mike's published articles →
David Hopkins
Contributor

David Hopkins

David Hopkins is President of The Fifteen Group, one of North America's leading hospitality consulting agencies. Since founding the firm in 2001, David has guided more than 1,000 restaurants - from independent owner-operated establishments to multi-unit groups - through every stage of the restaurant journey.

With a team of over 30 industry specialists, The Fifteen Group has built its reputation on deep expertise across both new restaurant launches and the ongoing optimization of existing operations.

Read David's published articles →
Liana Robberecht
Contributor

Liana Robberecht

Liana Robberecht is a Calgary-based chef, artist, and collaborator with over three decades of experience in the culinary industry. She spent 18 years as Executive Chef at the Calgary Petroleum Club, followed by nearly five years at WinSport, before serving as Corporate Executive Chef at Trico Living Well.

Known for her creative approach to food and community, Liana continues to work as a freelance chef and community collaborator, bringing her culinary artistry to projects across Alberta.

Read Liana's published articles →
Maeve Webster
Contributor

Maeve Webster

Maeve Webster is President of Menu Matters LLC, an independent consultancy she founded to help foodservice businesses identify, evaluate, and leverage trends - from emerging flavors and preparation techniques to consumer behavior and operational innovation.

With nearly two decades of industry expertise, Maeve has guided clients through menu innovation and strategic trend analysis. Before launching Menu Matters, she spent over 12 years as a Senior Director at Datassential.

Read Maeve's published articles →
Kate Reid
Contributor

Kate Reid

Kate Reid joined Food Allergy Canada in 2023 to oversee strategy and initiatives in the foodservice sector. She has worked in the foodservice industry her whole career, including roles in operations, fine dining, and most recently in risk management.

Kate specializes in operational execution - specifically food safety and health and safety - and has extensive experience working collaboratively with government organizations and food industry operators.

Read Kate's published articles →
Maxim Atanassov
Contributor

Maxim Atanassov

Maxim Atanassov is a Calgary-based business transformation executive and CPA-CA with over two decades of experience helping companies unlock growth, manage risk, and drive enterprise-wide change.

As General Partner at Future Ventures Corp, Maxim works hands-on with founders and leadership teams to scale their businesses. His career spans senior roles at Parkland Corporation, Pembina Pipeline, Husky Energy, Deloitte, and Ernst & Young.

Read Maxim's published articles →
Samantha Scholefield
Contributor

Samantha Scholefield

Samantha Scholefield brings more than 25 years of experience designing and delivering impactful programs for the foodservice and wine industries, with a strong focus on advancing the long-term sustainability of the sector.

Most recently, she led the development of a Workplace Culture Program for the Chefs' Table Society of BC. She is also an effective grant writer with a track record of securing over $2 million in grant funding for hospitality organizations.

Read Samantha's published articles →
Craig Milliken-Smith
Contributor

Craig Milliken-Smith

Craig Milliken-Smith is a seasoned Food & Beverage executive with over 20 years of experience spanning the full hospitality value chain - from frontline operations to commercial sales, distribution, and category management.

He currently serves as Director of Food and Beverage at Grey Eagle Resort & Casino in Alberta. Craig's cross-functional background gives him a rare end-to-end perspective on the industry.

Read Craig's published articles →
Kevin Penner
Contributor

Kevin Penner

Kevin Penner is a foodservice industry veteran with over 20 years of experience helping operators across Western Canada grow their businesses, energize their teams, and sharpen their marketing edge.

Currently Regional Marketing Manager for Sysco Canada's Prairie region, Kevin is a sought-after presenter, trainer, and motivator who has spoken to thousands of foodservice professionals across the country.

Read Kevin's published articles →
Dawn Gribble
Contributor

Dawn Gribble

Dawn Gribble is a globally recognized hospitality marketing strategist with over 25 years of experience helping hotels, restaurants, and foodservice operators protect their margins and sharpen their positioning.

Based in the UK, Dawn leads DG Consulting and is the founder of Hospitality Marketing Insight, a premium weekly newsletter read by thousands of senior professionals at brands including Marriott, Hyatt, Accor, and Unilever. Her clients include Sysco, wagamama International, and Jannah Hotels & Resorts.

Read Dawn's published articles →
Jay Ashton
Contributor

Jay Ashton

With 36 years inside foodservice from working the line to advising national chains and leading growth programs at a Fortune 50 company, Jay knows what it takes to survive and scale.

His focus: sales growth, profit control, leadership, and brand trust. He's coached thousands of restaurants across Canada, working with owners, leadership teams, and foodservice companies to solve daily problems, make clear decisions, and build steady performance.

Jay founded Ashton Media, a Canadian restaurant media network reaching over 400,000 foodservice professionals monthly. He hosts The Late Night Restaurant Show, Canada's #1 restaurant podcast, #4 in North America, with 1,700+ episodes. He's the author of A Pile Of… and creator of the Ultimate Hospitality Business Summits. In 2026 he launches NEED, a new Canadian foodservice magazine.

Read Jay's published articles →
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